Sue Worthington » Internet Marketing

Alex Jeffreys workshop in Las Vegas

admin — Fri, 29 Jan 2010 08:00:06 +0000

Earlier this week I attended the Alex Jeffreys ‘Marketing with Alex’ workshop in fabulous Las Vegas.

Wow! What a fantastic experience it was. This was my first event and will not be my last!

Met loads of fantastic people, and listened to some great speakers, including Jit Uppal and Stephanie Mulac as well as Alex himself of course.

Because I live in the Uk and it is so fabulous to visit the USA we decided to combine this Internet Marketing event with a long vacation.

So I am looking forward to some time in San Diego followed by a cruise to Mexico. I am in such a great mood that I wanted to give you all a gift.

If you click on the link below you will receive access to Alex Jeffreys ‘Post Launch Profits Secrets’. Enjoy!!

http://www.sueworthington.com/free/ajplp

Here is a photo of me with Alex Jeffreys at the event.

Stay tuned for more gifts from my vacation coming soon.

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Writing The Perfect Wordpress Blog Post?

admin — Fri, 04 Dec 2009 19:03:40 +0000

: Image via CrunchBase

Is there such a thing as the perfect Wordpress blog post?

Your blog looks great – beautiful design, getting some traffic, opt in box on sidebar, the works.

You are posting regularly – but are you posting in the correct way?

In many cases I suspect new bloggers will simply get the inspiration and start writing.

However a few simple routine steps taken with each blog post will make a lot of difference to how many people read your posts, how much traffic your posts generate, who sees your posts, and ultimately how popular your blog becomes.

Here are my simple steps to writing the perfect Wordpress blog post:-

Research your content so that your post is accurate.

Use your favourite search engine, articles, news items, your favourite blogs. Here is a link to the top 100 Internet Marketing blogs. But be warned clicking on that link will cost you a serious amount of reading time!

You could also set up Google alerts for your keywords.

Research your keywords

Use your favourite keyword tool and compile a list of appropriate keywords for your post. Use the main keyword in your title, and in the body of the post at least twice. You can also use the main keyword(s) as anchor text, to an outgoing link.

Ensure your writing is grammatically correct.

This speaks for itself. Although your writing should be simple and easily readable, it should also be correct grammatically and the spelling should be accurate. If your spelling is poor then use a spell checker every time. Although having said that, a deliberate misspelling can aid your position in Google, because a lot of people misspell when searching Google.

Write interesting / informative / funny content.

Your style will be very personal to you – everyone writes in a different way. Try to tell a story. Craft your post with a beginning, content, and then a conclusion.

Write about what is current.

Write to inform on relative, topical or interesting information and news, within your niche.

Create controversy.

Write about something which generates strong feelings in your readers. Do not be offensive or too outspoken though!

Your Headline.

Create an eye catching headline. Use your keywords in your title. Research shows that asking a question, or using numbers in the title gets more attention.

Use a blog image

They say a picture is worth a thousand words. Readers are often attracted by a blog image rather than just pages of text. Always use an ‘alt’ tag to ensure that Google image search can find them, especially effective if your ‘alt’ tag is one of your keywords.

Include outgoing links.

People travel around the web using links and you should always use outgoing links in your posts. This helps your link building campaign. If you have written other topics on the same subject, make sure you link to them internally. It is good for SEO if you link to Wikipedia, Technorati or Digg etc., and you are also providing a service for your readers. One efficient way of getting backlinks is to find recently posted blog posts talking about the same topic as you. Leave a nice comment with your signature URL. It is also useful to bookmark the blog post with your comment on it.

Use tags for your post.

Your tags are the keywords associated with the content of the post, and are used to categorize and file information.

Conclusion

Writing the perfect blog post is time consuming but will pay dividends in the long term. It will become a routine.

Here is the condensed version of ‘Writing the Perfect Blog Post’

Research your content for accuracy, and interesting news.
Perform your keyword research and use keywords throughout your post
Write in your own style, and construct a story with a beginning, a middle and a conclusion.
Create an eye-catching headline, using your main keyword(s).
Use your main keyword as anchor text to link to another of your own posts (if any) and to an outgoing link.
Comment on a recently published post about your topic, bookmark it and link to it.

I hope you find this post an interesting read – if so, please Digg it, Stumbleupon it, Tweet it, or link it to any other bookmarking site of your choice!

Hereare some more links to this subject:-

http://www.mccordweb.com/weblogs/2009/03/27/tips-for-crafting-the-perfect-blog-post-title/

http://www.xarj.net/2008/seo-secrets-to-writing-the-perfect-blog-post-wordpress/

Top 10 Reasons For Using FeedBurner

admin — Wed, 04 Nov 2009 20:37:43 +0000

: Image via CrunchBase

Google FeedBurner is an excellent service that lets you offer a wide variety of different RSS feeds from your blog with ease and it also lets you keep track of RSS subscriptions.

The basic service is free!
When you go to the FeedBurner home page, the first thing you see is “Ready to burn your feed? Start here.”
Enter your feed name and then you can use the wide variety of services that FeedBurner offers.

Here are my Top 10 reasons for using the FeedBurner service:-

Add FeedBurner Subscriber Buttons to your site.

Add a generic RSS button, or choose from lots of others such as ones for Google Reader, Pageflakes, Bloglines, etc. Just pick the button you want, your blogging platform, and Feedburner gives you the HTML

Track your subscriber stats.

Feedburner lets you see just how many people are reading your feed each day. But not only who is reading, but where they are coming from, what browser they are using, what type of feed reader they used, and many other stats. If you can tell which feed readers your readers are using to access your feed, then you can make sure that the reader is easily available and maybe add it to your sidebar for ease of access for your users.
You can also track your visitors to your blog by adding some code to your blog template. Although most people stick to other analytical methods like Google Analytics.

Consolidate your feed tracking.

If you have a Blogger blog, Feedburner has added the ability to redirect all your blog feeds to the one you burn with FeedBurner.
The advantage of this is that you can get a more accurate view of how many subscribers you have, and how they are reading your content.

Allow your readers to subscribe by email.

This gives your readers another option for receiving your content. Many people that are interested in getting your feed in their inbox probably aren’t able to read your blog on a regular basis, and want to use the email option to stay up to date. FeedBurner gives you a widget you can add to your blog, and then lets you see exactly who is subscribing to your feed via email, and how many times the feed is being read each day via email.
Gives your readers yet another method of reading your content.

Put a FeedBurner Headline Animator in your emails and on your blog.

This is a great feature that you can add to your emails and blog, that gives your blog’s name and scrolls the title to your latest posts, with a link to them. I use this as my signature for forums.
It also has a subscriber button for the feed.

Wordpress Plugins.

The FeedBurner FeedSmith plugin automatically redirects any of your feeds to FeedBurner. You can also create a comments feed, and have this directed to FeedBurner too.

FeedBurner FeedFlare.

This feature allows you to place a simple footer at the bottom of your post, allowing your readers to email, tag, share and act on the content you publish, by including services such as email, email author, Technorati link, subscribe to feed, and more.
This can be useful if a reader has not previously subscribed, but enjoys a particular post it could prompt them to subscribe if the link is right there for them.
Read more HERE about FeedBurner FeedFlare.

FeedBurner Link Splicer, and FeedBurner Photo Splicer.

This service lets you send links you have added to bookmarking sites such as Del.icio.us, and photos from sites such as Flickr. Both your bookmarks and photos will be merged with your blog feed.

FeedBurner BuzzBoost

FeedBurner BuzzBoost republishes your burned feed’s content as HTML. You can promote your blog on other sites that you manage, via a snippet of code.

FeedBurner Podcasts.

On this blog I use the Odiogo Plugin to enable readers to listen to my posts. They can also subscribe to the Podcast feed, and download recordings if they so wish. This feed can also be directed to my FeedBurner feed, enabling complete integration of my feeds, and the ability to track statistics on where all my subscribers come from.

So If you want to get serious about optimizing your blog’s feed, Feedburner has all the tools you will ever need.

30 Essential Blog Plugins

admin — Tue, 27 Oct 2009 17:40:00 +0000

: Image via CrunchBase

This blog is still new and I have just installed my ‘30 Essential Blog Plugins’, and would like to share these with you.

They are in no particular order of any kind.

Zemanta

Get suggested links, images, related content, and SEO tags that makes your blogging fun and more efficient.

Broken Link Checker

This useful plug in checks your posts for broken links and notifies you on the dashboard if it finds any.

Simple Tags

Tagging simply. Autocompletion, suggested tags, tag cloud widget, mass edit tags, related post tags.

Twitter Tools

Provides complete integration between your Wordpress blog and Twitter. Bring your tweets into your blog, and your blog posts to Twitter. Show your tweets in your sidebar, and post tweets from your Wordpress admin panel.

SmartYouTube

Easily insert You Tube videos in your posts. Simplest of the YouTube plugins.

FeedBurner FeedSmith

This plug in detects all ways to access your feeds and redirects them to your FeedBurner feed so you can track every subscriber.

YARPP (Yet Another Related Posts Plugin)

Returns a list of related entries based on a unique algorythm for display on your blog and RSS feeds. A template feature allows customization of the display.

MaxblogpressPingOptimizer

This overrides the Wordpress automatic pingign function, and just pings when you first publish your post, and not each time you edit and update as Wordpress does.

Photo Dropper

Add Creative Commons licensed photos to your posts from Flickr.

Quick Flickr Widget

Display up to 20 of your latest Flickr submissions in your sidebar.

Sociable

Automatically adds links on your posts to all your favourite social networking sites, and adds the pretty icons.

Odiogo

Gives your blog a voice. Adds ‘Listen Now’ button to your blog so readers can listen to your posts and download podcasts.

Google News Sitemap Generator

This generates an XML sitemap for submission to Google.

CommentLuv

This plug in shows a link to the last post of the commenters blog when they leave a comment at yours. Rewards your readers and encourages more comments.

Wordpress Backup

Backsup your upload directory, current theme directory, and plugins directory to a zip file, and can optionally be emailed to your email address.

Login Lock Down

This adds extre security to your blog by restricting the rate at which failed logins can be re attempted.

Permalink Redirect

Redirects all ugly looking characters on the end of the URL.

PingPress Fm

Connects your blog to Ping.fm, where you can connect other social networks and spread your blog content.

DJ Email Publish

Publishes your blog posts to other blogs by email

Livespace Sync

This plug in allows postings to your Live Space blog.

Top Commentators

Adds a sidebar widget to show the top commentators in your WP site.

Social Follow

This plugin allows users the ability to add links to their social media profiles in their blog.

Askimet

As most bloggers know Askimet checks comments to see if it looks like spam, and informs you.

Do Follow

Removes the nofollow attribute that Wordpress adds in comments.

SEO Friendly Images

Automatically adds alt and title attributes to all your images. Improves traffic from search results and makes them W3C valid.

Simple Archive Generator

A plugin which lists all posts by category on one page.

Thank Me Later

Send an automatic thank you email to those who comment on your blog. Engage your readers by reminding them to check back for responses or new blog posts.

WP-Polls

Adds a poll to your blog post or page. Customizable via templates and css styles.

Widlink Widget

Created especially for Alex Jeffreys Coaching Students.

Clickbank Hop Ad

Allows you to create Ckickbank ads in your sidebar, based on your chosen keywords.

If you have any ‘can’t live without blog plugins please share.