Customised Solutions

The Fast Track 4 Social Media Marketing Methodology is carried out in 5 phases.

Many businesses want to, or already have, jumped right in to phase 3 and 4 and found that what they are doing is not producing the desired results.

It is vital to complete the vision and blueprint phases, otherwise any Social Media plan will not work effectively, or produce the required return on investment.

This methodology has been proven to produce a positive return on investment, and produce long lasting assets for your business.

I believe that my company is unique in the UK in utilising this methodology to help businesses make sense of the new way of marketing, and increasing sales, brand and business reputation.

Vision Phase – maximum 30 days to complete

• Identification and suggestions for fastest ways to increase profits.
• Identify your business objectives – more money; more exposure; more traffic.
• Establish current marketing strategies.
• Conduct an assessment of current position regarding advertising and any social media assets already in place.
• Identify your fastest route to cash, ie identify your most lucrative income stream.
• Estimate your customer lifetime value.
• Assess capacity within the company for additional business resulting from marketing campaigns
• Identify USP(s) for your business
• Target market identification and segmentation
• Keyword research for each segment of your business.
• Competitor research for each segment of your business
• Analysis for website(s), and recommendations for improvement.
• Current SEO position on website(s).
• Current stats and trends on website(s).
• Familiarisation with current sales processes, and suggested improvements.
• Create a current customer list to add to a database, for automated email marketing.
• Consider content for social media, free reports, emails, articles, blog posts etc.
• Conduct SWOT analysis
• Formulate a Social Media Mission statement and policy.
• Establishing KPI’s and tracking performance

Blueprint Phase – maximum 30 days to complete concurrent to Vision phase

• Comprehensively map out the proposals, in the form of a customised blueprint.
• Identification of Social Media accounts to use, new websites, SEO methodologies, marketing systems, tools to utilise, maintenance and training.

Planning Phase -

• Utilise the SWOT analysis
• Determine the appropriate Social media platforms to use
• Decide on the tools to be used
• Identify and collate content

Execution Phase

• 7 step system
• Set up accounts at Twitter, Facebook, etc in accordance with objectives
• Start to upload content in accordance with keywords and objectives

Tracking and Improving Phase

• Ensure appropriate tracking tools are utilised
• Produce monthly monitoring reports
• Test what works
• Continuous improvement cycle
• Determine ROI

The Vision, Blueprint and Planning Phase requires an investment of £1000, which is fully refundable if you consider that at the end of this phase of work that the proposals and recommendations would not produce a return on investment for your business.

Upon completion of the Vision and Blueprint phase work can then commence on the execution phase, subject to agreement, timescales and budget.