Sue Worthington

1. Do Use Keywords Web content has always and always will be all about keywords, and that includes use of keywords in your social media updates too. Use a carefully researched keyword list and refer to it when planning your tweets. A carefully placed few keywords will make a big difference to getting your messages [...]

Does it matter how many followers you have on Twitter? Studies have shown that Twitter follower numbers are not necessarily a good indicator of your influence or popularity. I believe that your Twitter following should always depend on the objectives of your business. To put it very simply, a business whose target market is a [...]

Many business owners I speak with say they are disappointed that their social media efforts are not working as they expected. They have set up their Linkedin, Twitter and maybe Facebook profiles, they may even have a blog. The reason it does not work is simple – they have no plan! Here is what you [...]

Image via CrunchBase Yes everyone is using Twitter!  But do you know how to use Twitter to increase traffic to your blog? First of all when you set up your account make sure you put on the url of your blog, and also pay great attention to your bio.  Use your keywords – do not [...]