Traffic Generation Strategy – Part 11 – Squidoo Lenses

It helps to generate traffic to your blog if you have links from other sites. 

I have covered linking strategies and also blog linking strategies in other posts, in my ‘Traffic Generation Strategy’ series of posts.

Creating a squidoo lens is like an amalgamation of both techniques.

The lens will contain separate information form your blog, but is your ‘virtual real estate‘ in that you own it and create the content for it, and you can link from it to your blog and vice versa.

My multi blogging strategy (available when you subscribe to my list on the sidebar) describes exactly how to link your blogs together across different platforms. You must stay tuned to get my new report ‘The Link Wheel’ when it is published.

Your lens can contain information on any subject you like, and can be monetized by Adsense and Amazon links. Squidoo is used to generate income for charities – 5% of  any revenue earned through lenses is donated to charitable causes. So your own Squidoo lens is a webpage which is very easy to create and can be used to drive traffic to your main blog.

I have seen Squidoo lenses described as Article Markiting with extra ‘OOmph’, and I guess that is a fairly good description.  So you basically can write a (fairly large) article, but when you add it to your lens, you can then add modules to make it different and special. So it is called a lens because it focuses on one single subject.

When choosing your title use your long tailed keyword, and also in your URL.

You also need to select from the category list which subject most closely matches your niche. In your bio box you can put your links to Twitter and to your blog. So although you still need to drive traffic to your lens, you are now beginning to create a ‘Traffic Wheel’ with your blog at the hub of the wheel, and your other platforms shooting off from the centre.

The wheel begins to form when you start to link not just from your blog to other platforms but also linking these other platforms to each other.  Fantastic!!

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